Advertising on social networks is a good tool to make your brand succeed in Social Media. Not only with Social Media advertising, but it is a fundamental part, especially on Facebook and Instagram, two social media advertising formats that are currently very popular.
Not to publish on social networks only your brand will succeed, but it is a fundamental support within your Social Media Marketing strategy.
This applies to every business, either you are a local business owner o digital seller in any languages like vender en amazon. It is always important to take into consideration the power social media brings to any business.
Marketing Software
There are software that automate the process of marketing and make our marketing life easier. For example: Sociocake Elite edition helps marketers create campaigns on autopilot.
Tips for advertising on social networks
Making ads on social networks is very profitable, if you know how to do it, so that you have the desired performance oriented to the goals we pursue in each campaign, and as a brand in general.
How does advertising on social networks work?
Advertising is organized in 3 stages:
Campaigns, which group several sets of ads. For example, the Christmas campaign.
Ad sets: here you can choose by geographic area, sex, age, interests, campaign spending, etc. Each set of ads attacks a targeted audience of your brand.
Ads: within each set of ads, you can make different announcements, of different types, texts, images, videos, etc.
Tips for effective advertising on social networks
Publication announcements
Thus, on many occasions we have published on social networks that work well in their organic reach and are beginning to give good interaction data.
These publications of social networks with good organic performance, are the best potential ads in social networks.
Key segmentation
Segmentation is the key to a good functioning of your ad.
From knowing, as a brand, what is your target audience and your buyer person, so that your ads reach these people and not others.
Ads a few days
So, it's good that your social media ads are not working for a long time. The same ad falls in performance, unless you put more money to keep it in time.
You can have a campaign that lasts a few weeks, with segmented audiences in your ad sets, which in turn contain several ads. But these, should be used a few days, 2, 3 or 4, and change them for others, keeping the above (campaign and set of ads).
Test A / B in ads
A perfect functioning of ads on social networks has A / B test.
An A / B test is that, instead of publishing 1 ad, you publish 2 at a time, letting it work after only the one that has the best performance.
That's why it's good that you do them, that you see which ad is performing better, and the other that is worse and that costs you more money by interaction or printing.
Remarketing
Take advantage of people who have visited your website, but who have not completed the purchase process, to send them ads on social networks that invite them to complete it in the future. This is remarketing.
With this you avoid that a potential client is lost and remains only in that, instead of turning it into a client 🙂
Choose the goal of your campaign well
Every advertising campaign on social networks has a goal. It must be clear from the first moment.
It is not the same to do a branding campaign to reach many people, paying for impressions, than to want users to click on the ad to go to a specific web page, paying for clicks.
Mobile version
When you're designing the advertising campaign, see if your ads look good in their mobile version.
Most users who see that ad will do so from their mobile devices.
So, if you're doing creating an Instagram ad, see that all the elements (copy, image or images, videos, links) are in place and look good.
Budget
In advertising campaigns in social networks we can have total control of the budget we invest.
We can track your performance, so if something goes wrong, we have time to correct it before exhausting the designated budget.
Once your ads are published, keep a daily track of how they are working, and if something needs to be corrected.
Better sooner than later
Ask a professional
If you are going to invest regularly in social networks, consult a Social Ads professional to help you.
In advertising on social networks, as in many other things of Digital Marketing (Adwords, SEO, etc.) it is very easy to not achieve the objectives because you lack the necessary knowledge to optimize what you do.
CTR (Click Through Rate)
The CTR measures the final performance of each campaign, so you can know if you have invested the money well in it or not.
The CTR is the number of clicks an ad gets in relation to the times it has been viewed (its reach or impressions).
It shows us, therefore, if our ad is no